
Portfolio
Here's a quick preview of some of the Conversational AI initiatives that I've been fortunate to lead with great success
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Apple Retail Online
Overview:
Chatbot launched on mobile native messaging (Apple Messages for Business)
Experience:
- Multi-modal self service experience
- Escalation to Live Specialist
Results:
- Highest tNPS of any support channels (US)
- Most used support channel (US)

Email CTA
Overview:
Launched Personalized chatbot experience based on entry point for iPhone Upgrade users
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WeChat for Apple Retail Online
Overview:
Apple Official Account launched on China users' fav messaging app WeChat
Experience:
- Multi-modal self service experience
- Escalation to Live Specialist
- Outbound messaging
Results:
- Highest subscriber rate growth in WeChat platform history
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AliMe on TMall
Overview:
Apple Official Account launched on China users' fav shopping app TMall (Amazon equivalent)
Experience:
- Multi-modal self service experience
- Escalation to Live Specialist
- Personalization
- Product recommendation
Results:
- 30% of total sales completed by bot only

Intuit's TurboTax Digital Assistant
Overview:
Revamped Intuit's TurboTax Digital Assistant to make it smarter, contextual and personalized
Experience:
- Multi-modal self service experience
- Escalation to Support or CPA
Results:
- OPEX savings +40%

Apple Card Support
Overview:
New Apple Card domain added to existing Apple Chatbot on Apple Messages for Business
Experience:
- Multi-modal self service experience
- Multi-domain (Commerce, Support, Apple Card) all within the same bot
- Escalation to Live Specialist
Results:
- Preferred channel to get support 24/7

Generative AI Agent/Expert Assist - Summarization
Overview:
Custom model analyze conversation and create conversation summaries for the Live Agent or Experts after each conversation is completed
Experience:
- Accurate summary using model that was pre-trained using best in class agent / expert notes
- Include action and tasks
- Enable experts to focus on user conversation instead of taking notes
Results:
- AHT -~5min for each contact